The Breast Cancer Research Foundation
Donate Now WINTER 2010

World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference.

Over 70 countries participated in The Estée Lauder Companies Breast Cancer Awareness campaign this October, which marked the 10th Anniversary of their Global Landmark Illumination Initiative. The Estée Lauder Companies have distributed over 100 million pink ribbons worldwide along with materials about the importance of early detection and good breast health, designed by cartoonist and author Marisa Acocella Marchetto. More than 200 famous landmarks were lit pink and Estée Lauder spokesmodel, Elizabeth Hurley, continued her tireless efforts for this cause by spreading the awareness message.

Each year, the dedicated employees of The Estée Lauder Companies exhibit outstanding support for the Company's Breast Cancer Awareness campaign through a bevy of creative fundraising methods, including grassroots events that engage local communities and through the sale of Pink Ribbon Products. All of the money raised is donated to BCRF.