The Breast Cancer Research Foundation
Donate Now WINTER 2010

Hard Rock's 2009 PINKTOBER

Breast cancer survivor and Grammy® winning recording artist Melissa Etheridge was Hard Rock's official PINKTOBER Artist Ambassador. Etheridge launched Hard Rock's PINKTOBER global campaign with an exclusive performance at Hard Rock Café New York. Additionally, on behalf of NYC Mayor Michael Bloomberg, Deputy Mayor Linda Gibbs proclaimed September 29th "Pinktober Day."

The following day, Etheridge participated in a breast cancer awareness symposium at Hard Rock Café Washington, D.C. The Symposium theme was "Breast Cancer and Creativity," where the role of creativity in curing and dealing with the disease was discussed. Joining Etheridge on the panel, moderated by BCRF Scientific Director, Dr. Larry Norton of Memorial Sloan-Kettering Cancer Center, were BCRF-funded researchers Dr. Funmi Olopade of the University of Chicago, and Drs. Susan Domchek and Robert Vonderheide of the University of Pennsylvania, whose grant is made possible by Hard Rock International; and breast cancer survivor Marisa Acocella Marchetto.