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WINTER 2010 | |
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Rocktober with Melissa Etheridge and Hard Rock Rocktober with Melissa Etheridge and Hard Rock Cafe October 2007 "rocked" for The Breast Cancer Research Foundation as Hard Rock Cafe International launched its Rocktober campaign with a concert by Melissa Etheridge at Hard Rock Cafe New York. Throughout the month, limited edition breast cancer awareness collectible pins were sold online and at stores nationwide with 100% of proceeds donated to BCRF. More than $205,000 has been raised through pin sales. In addition, Melissa Etheridge auctioned off two VIP concert experiences, which included signed guitars, that raised close to $100,000 for BCRF. |
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