The Breast Cancer Research Foundation
Donate Now WINTER 2010

Flying Pink


BCRF is an official partner of Delta's Force for Global Good. In October, 2007, Delta sold its signature pink lemonade for $2 to customers onboard all Delta flights worldwide - with net proceeds benefiting BCRF. Delta flight attendants and airport customer service agents purchased and wore pink ties, scarves, pocket puffs and t-shirts. Attendants and agents also had the option to wear jeans, along with the specially-designed Delta and BCRF signature t-shirt, each weekend during October for a $5 donation to BCRF.

Since 2005, when Delta's pink and white 757 first took flight, Delta has raised more than $450,000 for BCRF.