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Pink Ribbon Programming on QVC
On May 1st, in honor of Mother's Day, QVC aired six very special hours of Pink Ribbon programming featuring beauty, jewelry and gift items for the home to benefit BCRF. The items were beautiful, and at least ten percent of each purchase will be donated to the Foundation. It is estimated that the Pink Ribbon shows raised approximately $100,000 as well as increased awareness about BCRF and the need to fund life-saving research.
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