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JCPenney

Program

All October, customers can help JCPenney support breast cancer awareness by rounding up their in-store or online purchases to the nearest dollar. Contributions will be donated to directly fund national programs supporting breast cancer research and awareness. Customers can also shop Ambrielle’s assortment of bras or Made for Life’s assortment of women’s activewear, both exclusively available at JCPenney. Also, from 10/15/15 – 10/18/15, The Salon by Instyle at JCPenney will donate $1 for every haircut service received.

Donation

Ambrielle: $1 per bra purchase in October, up to $100,000. Made for Life: $1 per breast cancer awareness product purchase in October, up to $15,000

Availability

10/1/15 - 10/31/15

Partner Since

2012

Total Contribution

$5,046,723

Awards

The J.C. Penney Award