Company
Delta Air Lines

Program
Flying PINK: Delta's Global Fight to Find a Cure for Breast Cancer

Program Description
Delta's Pink Plane, the airline's signature pink-and-white-liveried Boeing 767-400, flies year-round internationally to raise awareness for breast cancer. On board all Delta flights, customers can order pink lemonade.

Additional Sky Club, Duty Free, and on-board promotions; merchandise sold at www.deltashop.com; and employee fundraising initiatives benefit BCRF.

Suggested Retail Price
$2 per glass of pink lemonade

Donation to The Breast Cancer Research Foundation
100% of pink lemonade sales. $250,000 minimum donation.

Retail Availability
On board Delta flights during October