Program Description
Participating wedding dress designers created 21 ravishing, rose-hued gowns for Brides Magazine's "Something Pink" initiative. Every designer is donating a portion of each gown sale (or the same style dress in traditional white or ivory) sold between October 1, 2008 and July 15, 2009 to The Breast Cancer Research Foundation.
Benefit to The Breast Cancer Research Foundation 10% of the wholesale price for each gown sold (expressed in real dollar terms on the dress hangtag)
