Play For P.I.N.K.
Prevention, Immediate diagnosis, New technology, Knowledge
On November 5, 2007 Play for Pink's board proudly presented a record breaking $2,750,000 check to Evelyn Lauder and The Breast Cancer Research Foundation, bringing its total contribution to $12.75 million! This donation allows PFP to fully fund eight of the best breast cancer research projects supported by The Breast Cancer Research Foundation during 2007/2008.

Pictured above, left to right: BCRF President, Myra Biblowit; Erana Stennett from Bloomberg; PFP Treasurer, Barbara Dickstein; Evelyn Lauder;
PFP President, Laura Lassman.
Play For P.I.N.K. is a grassroots fundraising organization using lifestyle and sporting events--such as golf and tennis tournaments, equestrian events, card games, knitting circles, even spa days--to raise funds for breast cancer research. Due to generous underwriting of program expenses by Bloomberg, 100% of all proceeds are donated to The Breast Cancer Research Foundation. The Play For P.I.N.K. network includes over 140 clubs in 22 states.
Play For P.I.N.K. currently funds the work of the following scientists:
Robert Benezra, PhD
Memorial Sloan-Kettering Cancer Center, New York City
Francisco J. Esteva, MD, PhD
University of Texas MD Anderson Cancer Center, Houston, TX
Julie Gralow, MD and Peggy Porter, MD
Fred Hutchinson Cancer Research Center, Seattle, WA
Kathryn B. Horwitz, PhD
University of Colorado School of Medicine, Denver, CO
Electra D. Paskett, PhD
School of Public Health, Ohio State Univ., Columbus, OH
Edith Perez, PhD
Mayo Clinic, Jacksonville, FL
Joyce Slingerland MD FRCP(C) PhD
Sylvester Comprehensive Cancer Center, Univ. of Miami, FL
Michael Wigler, PhD
Cold Spring Harbor Laboratory, Cold Spring, NY
Bloomberg--Title Sponsor for Play For P.I.N.K.
The Foundation is so grateful for Bloomberg's continued support of the Play For P.I.N.K. program. The growth and productivity of Play For P.I.N.K. is a direct result of the funding from Bloomberg, who underwrite 100% of the administrative costs associated with the program, as well as all of the gifts and prizes. This enables Play For P.I.N.K. to donate 100% of the funds they raise to BCRF.
For more information, contact Play For P.I.N.K. via email at coordinator@playforpink.org or visit www.playforpink.org where you can register your club online, and sign up for the mailing list to receive the latest newsletter.
Background
In 1996, a group of ladies at Alpine Country Club in northern New Jersey started an organization called Play for T.I.M.E. (Technology, Immediate diagnosis, Mammography, Effective treatment), when one of their friends was diagnosed with breast cancer. They organized a golf tournament in her honor so that the proceeds could go to breast cancer research. The tournament was so successful that it became an annual event at Alpine, and soon friends at neighboring country clubs began hosting the Play for T.I.M.E. tournaments.
The following year, six clubs held tournaments and raised $77,000.
Since then, groups of volunteers and participants have spread across the United States, playing golf, tennis, cards and swimming to raise money for the BCRF! Over the past nine years, participation has grown to more than 140 clubs nationwide!
In November 2004, Play For T.I.M.E. officially changed its name to Play for P.I.N.K, and launched an aggressive recruitment drive to sign up new clubs in different areas of the country in any area where a group of enthusiastic volunteers can work through their local clubs to host a successful Play For P.I.N.K. tournament.