Play For P.I.N.K.
Prevention, Immediate diagnosis, New technology, Knowledge
Stephanie Hamburger, Executive Director
www.playforpink.org

Play For P.I.N.K. is a grassroots fundraising organization using lifestyle and sporting events--such as golf and tennis tournaments, equestrian events, card games, knitting circles, even spa days--to raise funds for breast cancer research. Due to generous underwriting of program expenses by Bloomberg, 100% of all proceeds are donated to The Breast Cancer Research Foundation.

Play For P.I.N.K. currently funds the work of the following scientists:

Carolos L. Arteaga, MD
Vanderbilt University School of Medicine, Nashville, TN

Robert Benezra, PhD
Memorial Sloan-Kettering Cancer Center, New York City

Co-Investigators: Ross Berkowitz, MD, Brigham and Women's Hospital, Harvard Medical School, Boston, MA, Ursula A. Matulonis, MD and Zhigang Charles Wang, MD,PhD, Dana Farber Cancer Institute and Brigham and Women's Hospital, Boston, MA

On behalf of Breast International Group (BIG) and The North American Breast Cancer Groups (NABCG)
Co-investigators: Fatima Cardoso, MD, Breast Internation Group, Champalimaud Cancer Center, Lisbon, Portugal, John M.S. Bartlett, MD, The University of Edinburgh, Edinburgh, Scotland, Peggy L. Porter, MD, Fred Hutchinson Cancer Research Center, Seattle, WA, and Sharon Giordano, MD, MPH, University of Texas MD Anderson Cancer Center

Julie Gralow, MD and Peggy Porter, MD
Fred Hutchinson Cancer Research Center, Seattle, WA

Mark I. Greene, MD, PhD, FRCP
University of Pennsylvania, Philadelphia, PA

Daniel A. Haber, MD, PhD
Harvard Medical School and Massachusetts General Hospital, Boston, MA

Bruce G. Haffty, MD
UMDNJ-Robert Wood Johnson Medical School & The Cancer Institute of New Jerset, New Brunswick, NJ

Tan A. Ince, MD, PhD
Brigham and Women's Hospital, Boston, MA

Benita S. Katzenellenbogen, PhD
University of Illinois at Urbana-Champaign Champaign, IL

Electra D. Paskett, PhD
School of Public Health, Ohio State Univ., Columbus, OH

Edith Perez, PhD
Mayo Clinic, Jacksonville, FL

Co-investigators: Michael Wigler, PhD and James Hicks, PhD
Cold Spring Harbor Laboratory, Cold Spring, NY

Bloomberg--Title Sponsor for Play For P.I.N.K.
The Foundation is so grateful for Bloomberg's continued support of the Play For P.I.N.K. program. The growth and productivity of Play For P.I.N.K. is a direct result of the funding from Bloomberg, who underwrite 100% of the administrative costs associated with the program, as well as all of the gifts and prizes. This enables Play For P.I.N.K. to donate 100% of the funds they raise to BCRF.

For more information, contact Play For P.I.N.K. via email at coordinator@playforpink.org or visit www.playforpink.org where you can register your club online, and sign up for the mailing list to receive the latest newsletter.

Background
In 1996, a group of ladies at Alpine Country Club in northern New Jersey started an organization called Play for T.I.M.E. (Technology, Immediate diagnosis, Mammography, Effective treatment), when one of their friends was diagnosed with breast cancer. They organized a golf tournament in her honor so that the proceeds could go to breast cancer research. The tournament was so successful that it became an annual event at Alpine, and soon friends at neighboring country clubs began hosting the Play for T.I.M.E. tournaments.

The following year, six clubs held tournaments and raised $77,000.

Since then, groups of volunteers and participants have spread across the United States, playing golf, tennis, cards and swimming to raise money for the BCRF!

In November 2004, Play For T.I.M.E. officially changed its name to Play for P.I.N.K, and launched an aggressive recruitment drive to sign up new clubs in different areas of the country in any area where a group of enthusiastic volunteers can work through their local clubs to host a successful Play For P.I.N.K. tournament.