Today, this quintessential grassroots effort has spread all over the country with events at rodeos throughout the season! In 2006, a check for $1 million was presented to Tough Enough To Wear Pink at the Wrangler National Finals Rodeo. Terry Wheatley accepted on behalf of the breast cancer research community. The check represented the combined efforts of industry players, big and small, to raise money in support of research, awareness, education, screening and treatment of breast cancer for the millions of Americans affected by the disease.
For more information about the program, a shop full of pink products, photos and stories and a calendar of participating events, visit Tough Enough To Wear Pink!