Day-Timers, Inc.

Q. Tell us a little about Day-Timers, Inc.

A. Day-Timers has provided planners and other indispensable organizational tools to millions of people worldwide for the past 60 years. We offer exciting, innovative products that marry functionality with fashion, while helping our customers gain control of their lives and find the work/life balance they crave in our 'too busy' world. Our full line of Day-Timer® brand organization products, leather accessories, and one-of-a-kind gifts are available through the Day-Timer catalog or online at www.daytimer.com. Select items are also available through major office supply retailers.

Q. What is Day-Timers' purpose in creating a breast cancer cause-related marketing program?

A. Day-Timers was founded 60 years ago on core values - one of which is to give back to the community that has supported us all these years. We are proud to offer over 20 products in our Pink Ribbon line that allow our customers to not only get organized, but to contribute to this important cause at the same time. In addition, our partnership with BCRF allows us to help spread awareness of breast cancer and the valuable work of BCRF. Partnering with BCRF gives Day-Timers -- along with our customers -- a unique opportunity to contribute to breast cancer research in a meaningful way.

Q. Why are Day-Timers' pink products a good match for breast cancer?

A. Organization is so often the key to improving all aspects of life: work, social, family, as well as health and wellness. Planning products are ideal solutions for helping men and women to achieve essential health goals. These tools keep us organized and on schedule to keep regular doctor's visits and to monitor our eating and fitness goals. Additionally, Day-Timers' commitment to quality and functionality makes our products lasting gifts that consumers can be proud to give.

Q. What are Day-Timers' goals for the BCRF campaign?

A. Day-Timers is proud to have reached the $100,000 contribution level. We plan to expand not only our Pink Ribbon product line, but also the ways of bringing products to the consumer. This summer, in addition to the Day- Timer catalog and webstore, Day-Timer pink ribbon products will be available at select office supply retailers and at many Wal-Mart stores.

Q. Why is breast cancer research important to Day-Timers?

A. Breast cancer research is an important part of Day-Timers' mission to give to the community. This disease touches everyone in some significant way, either personally or through a loved one. Partnering with BCRF allows us to provide helpful and beneficial products to our customers and to be a good community steward, while providing an avenue for others to help support this important cause.

Q. Why did Day-Timers choose The Breast Cancer Research Foundation rather than another breast cancer charity?

A. The Breast Cancer Research Foundation is Day-Timers' breast cancer charity of choice for several reasons. First, BCRF provides tremendous support to the researchers at the front line of battling the disease. Additionally, BCRF is extremely efficient in how they use their funds; a minimum of 85 cents of every dollar donated goes to research. Finally, the passionate people who work for BCRF are a pleasure to partner with; Day-Timers is proud to be associated with them.