On October 30, 2008, Play for P.I.N.K. (PFP)'s board proudly presented a record breaking $3 million check to Evelyn Lauder and The Breast Cancer Research Foundation, bringing its cumulative contributions to $15.75 million! Representatives from Bloomberg and The Est�e Lauder Companies joined the PFP Board for this momentous event. Honored guests from Memorial Sloan-Kettering Cancer Center included Dr. Robert Benezra, one of the PFP-funded researchers and Dr. Larry Norton, Chairman of the BCRF Executive Board of Scientific Advisors.