The Hot Pink Party at the Museum of Fine Arts in Boston on October 9th. The eventful evening raised more than $430,000. Red Sox owners Larry and Stacey Lucchino and MFA Director Malcolm Rogers "flipped the switch", illuminating the MFA in pink in honor of National Breast Cancer Awareness Month. The 370 guests at the party were then treated to a private performance by up-and-coming country music star Lori McKenna.