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Our Approach

At BCRF, we fund people. We seek out the best minds in science and medicine to help us unravel the complexities of cancer, and then we provide them with the funding and freedom to pursue their greatest ideas.

When Evelyn Lauder and Dr. Larry Norton founded BCRF in 1993, they realized the irrefutable power of research. They also recognized what was needed to gain real ground in the fight against breast cancer—the freedom and security to thrive and innovate. Their approach was simple: identify those people with the most promising ideas, then give them the money and flexibility to pursue them with as little bureaucracy as possible.

Today, our Scientific Advisory Board, comprised of leading experts in breast cancer research, plays an instrumental role in informing and steering the direction of our grantmaking. Because we look at every aspect of cancer, our advisors represent different fields of science and medicine, making them well equipped to strategically guide each dollar donated. Together, they invite proposals from pioneering laboratory scientists and clinical investigators who have the potential to make critical headway in cancer research. After careful vetting, the board awards grants once a year and grantees in turn provide mid-year progress reports to ensure funds are being used responsibly.


“We encourage our researchers to take bold and radical steps. If they have promising leads, we want them to follow them. We don’t expect everything to work, but we do expect real advances in science to be made.”

– Dr. Clifford Hudis, Chairman of BCRF’s Scientific Advisory Board


What makes our approach unique is that it enables our researchers to think big, follow promising leads and break new ground. We encourage them to partner with fellow researchers around the world and quickly move their ideas from the lab to the patient. Our goal is not only to make new discoveries and invent new methods to address all aspects of breast cancer, but also to do it in record time. Our reward is in lives saved.