Q&A with Robbie Finke Franklin

Director of Marketing, The Breast Cancer Research Foundation®

What does The Breast Cancer Research Foundation® do?
Our focus is on funding the most promising breast cancer research in the world so one day we can live in a world without breast cancer. Breast cancer knows no national boundaries or political parties. At BCRF, research is our middle name. The Foundation invests in the most innovative clinical and translational research worldwide directed towards prevention and a cure for breast cancer. If not for BCRF, many of the critical and ground-breaking achievements in breast cancer would not be realized today.

Where does the money go?
Currently, 91 cents of every dollar spent by The Breast Cancer Research Foundation® (BCRF) is directed towards breast cancer research and awareness programs. The Foundation is supporting 197 brilliant researchers throughout 13 countries whose research is leading us closer to a cure. BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an "A+" by CharityWatch.

Why should a consumer purchase a product that supports The Breast Cancer Research Foundation®?
There are many reasons a consumer should support The Breast Cancer Research Foundation. Our sole focus is research. Efficiency is another reason. BCRF continues to be one of the most efficient organizations in the country. Transparency is another reason. We have strict requirements to ensure that the consumer is well-informed about the donation amount to the charity. Every official corporate partner must clearly state their donation so that at the point of purchase the consumer knows the donation per product or program. It is important to BCRF that consumers be armed with information so they can make an intelligent decision when they are purchasing a product that benefits the Foundation. BCRF complies with all 20 Standards of Charitable Accountability prescribed by The Better Business Bureau® including the Standard for how charities benefit from cause-marketing programs.