The Pink Agenda® (TPA) is a not-for-profit 501(c) (3) organization committed to raising money for breast cancer research and care, as well as awareness of the disease among young professionals. Born of the belief that engaging today’s generation can go a long way toward finding tomorrow’s cure, TPA is committed to making breast cancer history through fierce fundraising, fabulous social activities, and personal financial commitments. TPA supports The Breast Cancer Research Foundation (BCRF) in its mission to achieve prevention and a cure for breast cancer in our lifetime and serves as BCRF’s emerging leadership board. As of October 2013, TPA has raised more than $700,000 for BCRF and other meaningful programs.
At The Pink Agenda's May 2012 gala, Rachel and Danielle Lauder, Evelyn Lauder's granddaughters, accepted the Lisa Mae Lee Award in recognition of their grandmother's inspirational character, courage, optimism and outstanding leadership in the fight against breast cancer.