public service announcement (PSA) campaign
There is a greater awareness than ever about breast cancer: the news, the numbers, the profound ways in which it affects everyone touched by it.
Our current PSA campaign, All Our Focus Goes Into Finding A Cure For Breast Cancer, reiterates our belief that research makes the difference and reassures donors that a 90 cents of every dollar donated goes directly to research. It speaks to our credibility and trustworthiness - who we are and what we do.
The campaign also speaks to our amazing extended family of researchers, pointing out - with great pride - the crucial advances in prevention and treatment that have been made possible by using the right research in the right way. We believe that breast cancer research will change the future, and we will not give up until our mission is a reality.